Typical Marketing Funnel
A majority of your visitors will leave after viewing one page.
Many of your visitors will become uninterested or frustrated, leaving after view a few pages.
By the end of the day, there is a mass exodus of potential customers.
You will spend a lot of money attracting visitors to your website.
Very few of your visitors will become customers.
“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.”
– Jeff Bezos, CEO of Amazon
One solution for correcting the loss of prospective customers depicted in the illustration above is to focus on your CRO - Conversion Rate Optimization.
The challenge with an effective CRO program is to identify the pain points in the Customer Journey. Where are your customers becoming frustrated and how should you make corrections?
Customer ER monitors your customer interactions using sophisticated, machine learning algorithms coupled with visualization tools that quantify the Revenue at Risk.
At Customer ER, we apply the Revenue at Risk models into a successful CRO approach that focuses on the customer diagnostics of:
Customer Key Journey Mapping
Learn more about how these metrics can improve your online conversion rates by improving your Customer Experience (CX).